Thursday, December 15, 2011

Holiday Countdown: Facebook Marketing

Pagemodo is a great way to get a custom Welcome tab for your Facebook page. It is simple too. Login, using your Facebook account, and follow the directions.  Pagemodo is free for one page per Facebook user.  (This is why the samples come from my personal art page, Felicia Follum Art + Design, rather than WOW's page.)  Social Stage is another option for those of you wanting to create websites on your Facebook business page.  I have played around with it a bit and may use it for WOW's Facebook page n the near future.

Some ways to prepare for pagemodo (if you want to come into WOW for a lesson, this is what you will need to have )
1. Have photographs of your work, or you and your work. The images should be jpg, png, or gif files. You will want both portrait and landscape (mostly landscape) images, but you will have a chance to crop them to fit in the template as well.  Screen shots work perfectly.
2. Prepare a paragraph of text. If you have a website or blog you can use the same text. See why in a post about online marketing consistency.
3. Know that you can only have one free page for profile. Example Anthony has one Facebook personal page and three business or organization pages that he updates. He must pick just one for pagemodo’s free version.

One concern that arises with FB Welcome pages is whether you want to require a like before someone can see page content.  It will probably increase likes to require liking the page.  If the goal is quality likes, it does not seem beneficial.  One of my Top 5 Reasons for Artists to have a FB Page that is lost when requiring likes is that the page is no longer public to those who do not use Facebook.

Now instead of having a page that opens to your wall you can have a facebook Welcome page that looks like this….

A Facebook bonus: Here is a webinar addressing some of the recent Facebook changes.  If you have questions or would like more info about some of the most significant changes stop by WOW located in Suite 271 of the Laramie Plains Civic Center and ask for more info or send us an email.  

Post links to your Facebook pages with welcome tabs below or share a link on our Facebook wall (There is a good chance your page will either be added as an example to this post or featured in another post).

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