Tuesday, November 8, 2011

Three tips for Facebook Efficiency

Now that we have discussed some good reasons to have a Facebook page for your artwork, let's also look at some ways to make your new Facebook page more effective.  Facebook pages are unique in that even though they can function as a website, they are more likely to be viewed from a fans news stream.  This means that once someone has liked your page, they may seldom return,  but rather view your page from their own Facebook home page.  Knowing this will allow us to alter the way that we manage our own Facebook pages.
Win Ratz
Fired enamel on copper

Frequency > Quantity
Frequency is one of the best ways that we can utilize our Facebook pages.  The more often we post, the more people will see our wall content from their news feeds.  One way to post more often is to post less. If you have 10 images for an album, you upload one or two a day.  This gives you content for 5 - 10 posts rather than one.  Keep in mind that you don't want to post garbage, you want to post information that your fans care about not spam.  Spam will only get you unliked.

Something that Facebook offers, which a standard website does not is the ability to interact.  A post about your new work may get a like or two, but a post asking viewers to tell you which of your new images is their favorite may get people to actually look at your work.  You can also create polls and invite your personal friends to participate.  Are there others ways to create a call to action on Facebook?

Variety is the Spice of Life
Everyone viewing your Facebook page is unique and will respond differently to different types of posts.  Some people may be interested in following your blog, videos, quotes, or a new photo album.  I like videos a lot, but my mother-in-law seems to like quotes.  Knowing this should encourage us to post a variety on our page walls to encourage more people to interact.

There are many more tips and practices that can be implemented in your administration of Facebook pages.  What are some tricks that have worked or not worked for you?

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