|Western Landscape Painting by Jill Hartley|
Blogs are great for being found on a search engine such as google. There are ways to increase the likely hood that your blog will be found. A major aspect of increasing traffic is referred to as Search Engine Optimization or SEO. Some simple SEO tips include post often, use text and specific words relevant to your work, and use images. Search engines like new content and posting often allows more opportunities for Google to find you. Search engines see the text that you use. If you are a landscape artist in Wyoming you can use word such as western, landscape, paintings and Wyoming several times in a post. You do want to switch these words up from post to post. Using photos allows you to be found in image searches, but also encourages people to read your blog.
Link Link Link
Placing links to your website and portfolio is wise. Links to Facebook, Twitter, LinkedIn and any other social media sites you have can also benefit your art business. This will show people that you want them to go to your website, portfolio or ETSY shop. If they like your blog, they may want to see more work.
Getting your Work Seen
It is important to get traffic to your site or store and you should place calls to action along with links to any sites or images that you want people to find; however, if people do not visit your other pages (especially right away) it is not a huge problem. The ultimate goal of you blog should be exposure to your work. It is fine if people stay on your blog and read about your work rather than go to your other sites. Many businesses rely on people finding their websites, however, I would argue that the first step for an artist is getting people to see your work and a blog should do that. If people are interested they will view your other pages.
It is unlikely that you will have instant results. You will need to be patient. Post consistently and as often as possible. Short quality posts will pay off.
WOW is located in Suite 271 of the Laramie Plains Civic Center. Visit us for more information about blogging.
As you may have noticed Social Media Marketing Tuesday/Thursday is coming to an end. There will still be posts on this topic, but they will be spread out to meet the suggestions of our readers. Thanks for your input!